Kwik SafetyPPE e-commerce

E-commerce content, blog & SEO

Keyword-led blog content and email that lifted conversion 32% in one month.

Role: Digital Marketing & Graphic Design Associate
Timeline: 2022–2023
Location: Charlotte, NC
Channels: Blog/SEO, Email, Instagram, E-commerce, Print

Kwik Safety’s homepage: “Engineered to Code, Proven in the Field” over a photo of workers in hi-vis, with shop tiles below.

Kwik Safety post on the rise in struck-by fatalities, with a donut chart.

↘Results

32%

conversion lift one month after the new copy launched

Full-funnel

content across web, email, social & print

01Brand Overview

Kwik Safety is a PPE apparel e-commerce brand based in Charlotte, North Carolina. I was brought on to build subscribers, engagement, and sales conversions with consistent content across the website and social channels.

02Creative Process

The same four steps for every piece, every time.

01

Research

Competitors, the industry, and the target market, used to define brand messaging, tone, voice, and visual direction.
02

Brainstorm

Several angles to stand out, then long-form blog posts aligned to the buyer personas and campaign goals.
03

Write

Keyword analysis, then evergreen educational posts built to be repurposed, plus an email series to pull new customers into the funnel and nurture existing ones.
04

Edit

Two editing rounds on everything, always.

Kwik Safety blog post: “OSHA Fall Protection 101: Are Your Safety Lanyards Up to Code?” — OSHA Fall Protection 101

Kwik Safety blog post: “Veterans Day: Honoring Our Heroes,” with silhouettes of service members against a flag. — Veterans Day: Honoring Our Heroes

Kwik Safety blog post: “5 of the Biggest Myths About Fall Protection.” — 5 of the Biggest Myths About Fall Protection

Kwik Safety blog post for Women’s History Month: “The History of Women in Construction and the Evolution of Safety Apparel.” — Women in Construction & the Evolution of Safety Apparel

03Results

A 32% improvement in conversion within one month of the new copy.
Website, email, and e-commerce listings kept accurate, so the brand read the same everywhere and content errors went down.
Campaigns coordinated to meet launch deadlines, with materials delivered on schedule.

04On Social

Where I fell in love with social.

Kwik Safety is where I really discovered my love for social media. I designed for all of Kwik Safety and their clients (print, social, digital, and email), managed their social accounts, built content calendars, wrote the copy, published, and engaged with the community.