Social & Digital Marketing · Houston, TX · Working remotely
Strategic content, platform optimization, and client-focused execution for high-end, service-based brands.
01Results
$15K
revenue from a Google Ads + Instagram funnel
Luxe Design Group
32%
lift in conversion, one month after new copy
Kwik Safety
+23%
website traffic via SEO, paid & social
Brenah Devon Photography
6+ yrs
running content, email & paid for real brands
2017–present
02Selected Work
01Luxe Design Group · Luxury staging & interior design
A content system and Google Ads funnel that turned Instagram attention into $15K in revenue.
$15Krevenue from the Google Ads funnel
Read the case study: Luxe Design Group02Kwik Safety · PPE e-commerce
Keyword-led blog content and email that lifted conversion 32% in one month.
32%conversion lift one month after the new copy launched
Read the case study: Kwik Safety03Muddy Soap Co. · B2B maker supply
Cross-channel campaigns, email A/B testing, and dashboards for a maker-supply brand.
Read the case study: Muddy Soap Co.03On the Feed
Instagram · Reels · Carousels · Stories
If buyers aren’t audibly “gasping!” within 3 seconds of walking into your property, you hired the wrong staging & design company.
Why it worksOpens on the buyer’s reaction instead of a feature list, and gives realtors a standard to hold every stager to.
Finally, a warm, indulgent kitchen that feels like a $5 million bear hug each and every morning when you’re making your fancy coffee.
CTATag someone who needs this stunning kitchen!
Why it worksSells a feeling before a finish, then asks for a tag, which carries the post to people who don’t follow the account yet.
If the safety gear your workers have is ill-fitting or uncomfortable, chances are they WON’T wear it.
CTACustomer shout-out, then a link to the blog.
Why it worksNames the real objection in the first line, lets a customer’s five-star harness review answer it, then sends readers to the blog.
04In the Inbox
Segmented, A/B-tested, and built in HubSpot, Mailchimp & ActiveCampaign.
Exclusive End of Summer Treat For You
From: Luxe Design Group
HubSpot · Monthly newsletter
Attention: All Realtors, Investors, Home Sellers
From: Luxe Design Group
HubSpot · Promotional offer
Monthly Newsletter
From: Moms Club
Community newsletter
05Services
01
Strategy and management across Instagram, Facebook, LinkedIn and X, covering organic and paid, influencer collaborations, and community engagement.
02
Targeted campaigns in Mailchimp, HubSpot and ActiveCampaign, with segmentation, A/B testing, and personalized flows.
03
Copywriting, blogging, and branded visuals in Canva and Adobe Creative Suite, built around clear content pillars.
04
Google Analytics and Meta insights turned into decisions: what to double down on, what to cut, what to test next.
06How I Work
Content pillars and a 30-day calendar mapped to the offer and the funnel.
Posts, carousels, stories, and emails built in weekly batches, so a rough day never means a missed post.
Every post, caption, link, and setting gets checked twice before it goes live.
A weekly recap of what worked, what flopped, and the one thing to test next.
07More Work
A $350 fall mini-session giveaway, designed to drive sign-ups.
A two-step opt-in for LXDG: the email first, then the service each lead is interested in.
Shop-by-industry categories for Kwik Safety, so crews find gear by the work they do.
Homepage design and copy for Brenah Devon Photography, the studio I owned and ran.
LXDG’s Google Business Profile, set up and refined for local search in Houston.
08About
I’m a marketing strategist and content director with a background in visual storytelling and digital marketing, primarily working with high-end, service-based brands.
I don’t just focus on content. I build systems that make marketing consistent, scalable, and tied to revenue. I love working closely with clients, translating their vision into strategy, and helping them show up in a way that actually converts.
BBA in Management, University of Oklahoma · Lean Six Sigma Green Belt
09Contact
281-813-4654 linkedin.com/in/brenahmcvay Download résumé (PDF)
