Luxe Design GroupLuxury staging & interior design
Strategic digital marketing for a luxury brand
A content system and Google Ads funnel that turned Instagram attention into $15K in revenue.
↘Results
$15K
revenue from the Google Ads funnel
30-day
content calendar with copy, graphics & video
Multiple
inbound leads from organic + paid
01Brand Overview
Luxe Design Group (LXDG) is a high-end interior design and staging firm known for refined, detail-driven spaces. When I came on as their freelance marketing partner, the goal was clear: strengthen their digital presence, create a cohesive content strategy, and turn visibility into measurable revenue.
This wasn’t about “posting more.” It was about building an ecosystem where branding, content, and conversion worked together.
02The Strategy
01
A high-conversion Google presence
- Set up and refined the Google Business Profile.
- Launched pay-per-click Google Ads targeting luxury design clients.
- Focused on local SEO in the Houston market.
- Built a lead funnel from ad click → inquiry → booking.
02
Content that shows authority and aesthetic
A 30-day calendar built on content pillars: room features, project stages (before, during and after), educational insights on process, materials and design decisions, behind-the-scenes storytelling, and high-impact photography.
The mix balanced aspirational content with trust-building content.
03
Visual storytelling & asset management
I culled and edited large photo libraries, built a structured digital asset system, and organized content for batch creation.
The workflow went from scattered and reactive to streamlined and scalable.
04
Instagram → funnel
Most traffic came from Instagram, so I built a link-in-bio path into the same inquiry-to-booking funnel, then added a free-guide lead magnet with a clear offer to grow a qualified email list.
03Results
- $15K in revenue through Google Ads and lead-conversion funnels.
- A noticeable lift in engagement and visibility, with individual posts reaching 100+ likes.
- Multiple inbound leads from organic and paid.
- A repeatable content system that cut overwhelm and increased consistency.
04In the Inbox
Newsletters and offers, built in HubSpot.
Exclusive End of Summer Treat For You
From: Luxe Design Group
HubSpot · Monthly newsletter
Attention: All Realtors, Investors, Home Sellers
From: Luxe Design Group
HubSpot · Promotional offer
05Top-Performing Captions
Hooks that earn the tap.
If buyers aren’t audibly “gasping!” within 3 seconds of walking into your property, you hired the wrong staging & design company.
Why it worksOpens on the buyer’s reaction instead of a feature list, and gives realtors a standard to hold every stager to.
Finally, a warm, indulgent kitchen that feels like a $5 million bear hug each and every morning when you’re making your fancy coffee.
CTATag someone who needs this stunning kitchen!
Why it worksSells a feeling before a finish, then asks for a tag, which carries the post to people who don’t follow the account yet.
