All work 
Muddy Soap Co.B2B maker supply
Social & marketing ops for a B2B soap & cosmetic supplier
Cross-channel campaigns, email A/B testing, and dashboards for a maker-supply brand.
↘What I Owned
Campaigns
cross-channel, built to grow online sales
segmentation sharpened with A/B test data
Social
for an audience of makers
Dashboards
ad, email & site metrics in one view
01Brand Overview
Muddy Soap Co. is a B2B soap and cosmetic supplier. Its products include the Electra-Press bath bomb machine, sold to makers and small-batch brands.
02What I Did
- Led cross-channel campaigns to grow online sales and new-customer acquisition.
- Ran social media for a maker-focused audience.
- Analyzed the customer journey and A/B test data to sharpen email segmentation.
- Built dashboards combining ad, email, and site metrics to spot trends and speed up decisions.
03The Work
